Malmö, Sweden.
I’m a designer with around two decades of experience across a wide variety of fields. I’ve been at both agency and client side. My grit has netted me a long line of awards including premiere award shows like Cannes Lions and Webbys as well as seats on their juries. I’ve always thrived in ambiguity because I love solving really hard problems.
Creative Leadership
Art Direction
Creative Strategy
UI & UX Design
AI Direction
Digital Product Design
Brand Design
Graphic Design
Alfies! TCG Accessories - Founder
Branding, E-commerce, Digital Design, Product Design. Basically Everything.
Creating great design is hard, running a business is much harder. You can’t afford perfect. You can barely afford good enough. When you’re responsible for paying wages, design without real results has zero value.
I learned how to create physical products, finding an audience, marketing to them, and building a brand people came back to. It was the hardest job I can imagine and I’m extremely happy I did it.
Exoborne - Senior UI Designer & Team Leader
User Interface Design, User Experience Design, Art Direction, Team Leadership & Management, Game Design.
Exoborne, still in development, is a first person extraction shooter that centers around mobility and combat. I came in during the early stages of the game was one of the first UI designers there. I did a lot of work on the Inventory, Map, Home, Events, HUD screens.
Google Pixel 6 / Material Design System
User Interface Design, User Experience Design, Design System, DesignOps.
I helped Alphabet refine the interface and design library for the upcoming launch of the Pixel 6 phone. The work itself is under NDA.
Google Pixel 6 - Design System
User Interface Design, User Experience Design, Design System, DesignOps.
I was part of a team who designed and built the companion app for Legos collaboration with Nintendo. I did UI design, motion graphics and subbed as project manager for a period. The work itself is under NDA.